Joors has together with a number of partners, including TrueChain and TalkPool, founded a consortium called “JoorsChain”, www.joorschain.io ,. The consortia will develop a blockchain platform to support telecom operators, media and ad-tech in transforming the mobile internet advertising industry. The platform will provide a transparent and non-fraudulent way to distribute ads, sponsored apps and content to mobile users, with higher efficiency and possibilities to incentivize end-users.
Joors empowers mobile operators to monetise on data users by making Internet affordable through video ad serving and premium content.
Joors platform and services enable bundled data content on demand. The mobile operator can offer apps and content such as sports games, videos or chat in exchange for watching video advertisement or by using gift vouchers.
Joors platform and services enable Business Intelligence for all users. The operator gets access to user analytics to track Internet behaviour. The data analytics can be used for own purpose and sold to commercial partners.
Joors platform and services can be the base for humanitarian sponsorship. The operator can give business enterprises, NGOs and individuals the possibility to sponsor Internet for people lacking financial means.
THE OPPORTUNITY
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RE-THINK MOBILE DATA
We believe the problem lies in the fact that mobile operators still sell Internet by the bit. People can’t or don’t want to pay for undefined bits of data. They want to access relevant services and content. Joors offers mobile operators the opportunity to re-think mobile data and re-direct their business into the mobile devices that people hold in their hands every day. |
WE MAKE MOBILE DATA RELEVANT
Because we believe its access, not Internet per se, that is the currency in the mobile world. Mobile operators have a unique opportunity to provide access points between companies and consumers, between content providers and their audience, and between people and the services they actually enjoy and would like to pay for. This is what we believe. And this is what we help mobile operators do. |
Joors wants to make mobile Internet widely available and more valuable to people, societies and businesses.
Joors is a Swedish software company founded in 2011 by a team of telecom and media professionals who wanted to spread and grow the use of mobile Internet by making it more affordable. They thought that increasing the use of mobile Internet would render new business opportunities that could partially finance the cost of mobile data.
In 2012, Joors launched the world’s first ad-supported virtual mobile broadband operator. Joors software enabled distribution of advertisements and free mobile data through an existing mobile network. Thus proving that Joors software could support completely new business models for mobile data.
During those first years of innovation and trial and error, the use of smart phones and mobile devices exploded. In just a few years almost everyone, everywhere had a smart device. It was clear that the future of mobile Internet was all about connecting those devices.
The team at Joors figured that the best way to make the most out of their solution was to adapt it to the emerging world of smart phones and mobile devices. And that meant approaching the eco-system of applications. Said and done, Joors fine-tuned and developed its software to enable mobile operators to distribute Internet as a service through applications.
In 2014, Joors signed an agreement with Telia Sonera, a global telecom operator based in Sweden, to use Joors software in new mobile services.
In 2015, Joors and Telia Sonera decided to launch an Affordable Internet service in Nepal in order to bring mobile Internet to those who previously could not afford it. Joors software enables Telia Sonera’s subsidiary Ncell to provide an affordable Internet application to all its smart phone subscribers. The application provides ad-funded access to free and subsidized Internet services.
Today, Joors software enables mobile operators to provide Internet as a service in ways that are suitable in both emerging and mature markets. Whether it’s affordable or premium services, Joors believe that enabling people to access Internet services that they need and enjoy will unlock enormous value.
Our mission is to help people, societies and companies create, share and equally benefit from those values.