Joors empowers mobile operators to monetise on data users by making Internet affordable through video ad serving and premium content.
Joors platform and services enable bundled data content on demand. The mobile operator can offer apps and content such as sports games, videos or chat in exchange for watching video advertisement or by using gift vouchers.
Joors platform and services enable Business Intelligence for all users. The operator gets access to user analytics to track Internet behaviour. The data analytics can be used for own purpose and sold to commercial partners.
Joors platform and services can be the base for humanitarian sponsorship. The operator can give business enterprises, NGOs and individuals the possibility to sponsor Internet for people lacking financial means.
More than a billion mobile users lack access to the Internet because they cannot afford data services.
Joors enable mobile operators to provide affordable Internet services through smart applications.
It creates completely new business opportunities for mobile operators and companies, and it gives people affordable access to the digital world of information.
Our affordable Internet concept is ad-funded, creating alternative revenues for mobile operators that finance free and affordable Internet access.
Joors provides an application that the end-customer downloads to access a certain amount of free data and the option to buy more data at an affordable rate.
Joors solution enables authorities and companies to partner with mobile operators to get its information and services across to mobile subscribers. Any type of civic information or digital services can easily be designed as a specific offering or channel and distributed through Joors application.
These partnerships create opportunities for alternative revenues while offering authorities and companies get the opportunity to efficiently communicate with large groups of people.
Video & Music
Mobile operators can partner with content and media companies to offer exclusive broadcasting and rich media services through Joors application.
How it works.
Click on the headlines on the phone to see content.
RE-THINK MOBILE DATA
We believe the problem lies in the fact that mobile operators still sell Internet by the bit. People can’t or don’t want to pay for undefined bits of data. They want to access relevant services and content.
Joors offers mobile operators the opportunity to re-think mobile data and re-direct their business into the mobile devices that people hold in their hands every day.
WE MAKE MOBILE DATA RELEVANT
Because we believe its access, not Internet per se, that is the currency in the mobile world. Mobile operators have a unique opportunity to provide access points between companies and consumers, between content providers and their audience, and between people and the services they actually enjoy and would like to pay for.
This is what we believe. And this is what we help mobile operators do.
Joors wants to make mobile Internet widely available and more valuable to people, societies and businesses.
Joors is a Swedish software company founded in 2011 by a team of telecom and media professionals who wanted to spread and grow the use of mobile Internet by making it more affordable. They thought that increasing the use of mobile Internet would render new business opportunities that could partially finance the cost of mobile data.
In 2012, Joors launched the world’s first ad-supported virtual mobile broadband operator. Joors software enabled distribution of advertisements and free mobile data through an existing mobile network. Thus proving that Joors software could support completely new business models for mobile data.
During those first years of innovation and trial and error, the use of smart phones and mobile devices exploded. In just a few years almost everyone, everywhere had a smart device. It was clear that the future of mobile Internet was all about connecting those devices.
The team at Joors figured that the best way to make the most out of their solution was to adapt it to the emerging world of smart phones and mobile devices. And that meant approaching the eco-system of applications. Said and done, Joors fine-tuned and developed its software to enable mobile operators to distribute Internet as a service through applications.
In 2014, Joors signed an agreement with Telia Sonera, a global telecom operator based in Sweden, to use Joors software in new mobile services.
In 2015, Joors and Telia Sonera decided to launch an Affordable Internet service in Nepal in order to bring mobile Internet to those who previously could not afford it. Joors software enables Telia Sonera’s subsidiary Ncell to provide an affordable Internet application to all its smart phone subscribers. The application provides ad-funded access to free and subsidized Internet services.
Today, Joors software enables mobile operators to provide Internet as a service in ways that are suitable in both emerging and mature markets. Whether it’s affordable or premium services, Joors believe that enabling people to access Internet services that they need and enjoy will unlock enormous value.
Our mission is to help people, societies and companies create, share and equally benefit from those values.
Check out our new video explaining what Joors do and how we generate new revenues to operators and media companies. And at the same time makes it possible for more people to connect to the internet.
The main purpose of the Joors Eco Innovation System (EIS) is to provide End Users with ad-supported internet access, free public information, sponsored content and other new services, but also act as a service point for existing (paid) Internet, telco and media services. It is fully virtualized, i.e. no need for special hardware.
Through Joors, Mobile Network Operators (MNO) and Media players are able to easily team up with brands, app publishers advertising houses in their local markets – or global advertising partners – to sponsor the cost of customers’ mobile internet access and provide users with free mobile data. These innovations are a huge leap forward in helping operators around the world bring the next billion internet users online, while offering simple, flexible and revenue-generating data packages, greatly appreciated by their customers.
Joors software and business model, which we call Joors Eco Innovation System enable operators and media partners to leverage their existing infrastructure and consumer data through a mobile app or SDK. The app works as a launch pad for ads/content, new services and a service point for existing services. Joors is designed to handle high-intensive load of transactions and real-time offerings in a very flexible way. The mobile app is of course not necessary for the platform to work, users that are not targeted for ads or any other content can also be managed through Joors system.
The back end applications are Java applications developed by Joors; some core applications are supplied from F5-Networks, a strategic partner to Joors.
Through Joors, Mobile Network Operators (MNO) are able to easily team up with brands and content players in their local markets – or global advertising partners – to sponsor the cost of customers’ mobile internet access and provide users with free mobile data. These innovations are a huge leap forward in helping operators around the world bring the next billion Internet users online, while offering simple, flexible and revenue-generating data packages, greatly appreciated by their customers.
Through the Joors Platform Services, which are hosted in a regional cloud provider, Mobile Network Operators (MNOs) and media agencies are able to easily team up with brands and content players in their local markets – or global advertising partners – to sponsor the cost of customers’ mobile internet access and provide users with free mobile data.
The Joors AdSurf Solution is our entry level solution. Joors AdSurf enables operators and media agencies to leverage their existing infrastructure and consumer data through the Joors SDK and cloud platforms. The SDK and cloud service work as a launch pad for ads/content, social media interaction, polls and surveys and interacts with the Joors backend for statistics and accounting.
For MNOs wanting to move from the AdSurf solution to the more advanced Joors Eco Innovation System (EIS) there is a possible migration path. The EIS is a comprehensive software and business model that enable operators to leverage their existing infrastructure and consumer data through a mobile app and cloud/virtual platform. Joors EIS is designed to handle high-intensive load of transactions and real-time offerings in a very flexible way. The EIS is integrated with the MNOs system and fully cloud based or virtualized, i.e. no need for special hardware. Further descriptions of the EIS system can be found in Joors EIS Solution – Technical Overview and Joors Technical Description.
The End User installs and starts the Joors Client App or branded app with the Joors SDK on his smart phone or tablet. It runs in the background and it will, at certain triggers like time and data consumption, show an ad on the screen. When the End User has seen the ad, he will press a button to make it disappear. He can then continue with his work. In return he gets free or subsidized internet access.
The MNO or media partner can easily create new service offerings adapted to the local market demands. They can, for instance, allow a certain monthly amount of internet traffic to be free and then let the End User pay for larger volumes. He can allow some sorts of traffic to always be free, like PPV content, Twitter and Wikipedia, and he can let other types of traffic to be used at a reduced charging or speed, and all this is done in the core system, not through VPN-tunnels or other techniques that require additional applications in the end-user device.
A cloud based system that serves ads, surveys and credits subscribers
The MNO uses the Joors SDK in their client app or the Joors standalone app. In the app the end user is provided with options to:
– Press a button to watch an ad and get something in return.
– Press a button to “Like” something on Facebook and get something in return.
– Press a button to present a poll or survey to the end user, which he or she has to answer in order to get something in return.
What the user gains by pressing one of the buttons is up to the MNO. It might for instance be that they get top-up credits or extra data to use. It can be data for specific services and destinations or data for general use. The information needed should be defined in the APIs between the MNO client and MNO backend.
In addition to the Joors AdSurf platform, Joors can offer consulting services to the develop the APIs on the MNO CRM as well as integrate the SDK if necessary.
The MNO will be able to integrate the Joors SDK to perform any of the three stated actions. Through the SDK APIs the MNO has to specify:
– The Action (display and ad, trigger a Facebook-like or present a survey)
– If case of a Facebook-like or survey, the MNO also has to provide an appropriate URL to the page to be “Liked” or to the survey instance.
– In case of an ad display, the entire ad management is handled internally by Joors Ad Platform. The MNO has the option to provide video assets that could be added to the actual campaigns.
When the action is triggered the MNO listens for a set of callbacks from the SDK, describing the outcome of the action or any of the generated events:
– Did the end user watch the ads displayed? Events like Interruption, Completion…
– Did the end user click the “Like” button on the social media page?
– Did the end user answer and submit the survey?
Based on the result from the callback the MNO can decide what action to take.